Mozilla partners with public media to empower citizen engagement in U.S. election coverage
Tuesday’s State of the Union Address from U.S. President Barack Obama will include something special: crowdsourced captions and subtitles provided by everyday citizens around the world.
Using new web tools from Mozilla and the Participatory Culture Foundation, participants will transcribe and translate the President’s speech into dozens of languages in a matter of hours, making it more accessible to those with disabilities and in other countries across the globe.
Launching “Open Election 2012”
The event marks the launch of “Open Election 2012,” a new partnership between Mozilla, PBS NEWSHOUR, the Corporation for Public Broadcasting (CPB) and Participatory Culture Foundation.
Open Election 2012 will showcase how new open web technologies and citizen participation can make election coverage more accessible to diverse audiences, and provide new ways to engage with the news.
Adding context and interactivity with Mozilla Popcorn
Throughout the election, PBS NEWSHOUR will also use “Mozilla Popcorn,” a new HTML5 media tool Fast Company recently called “the future of online video.”
Popcorn makes it possible to pull other content and context from across the web right into the story, providing new ways for viewers to interact with video news.
Engaging and inspiring audiences
“It is part of the mission of public media to make our content available to everyone,” explained Hari Sreenivasan, Correspondent and Director of Digital Partnerships for PBS NEWSHOUR.
“From Chinese to Dutch, the speech translation is a true service for those for whom English is a second language and the hard of hearing. We hope to engage and inspire audiences too often forgotten.”