Telling the Webmaker story

Maker Party Valero with Mark Surman

We’ve been working on a simplified story for Webmaker. Mark Surman, Erica Sackin and others have shared some updated talking points for Webmaker in preparation for the Mozilla Summit. They come at a great time, since we’ve also been working on an updated front page for, which includes new copy and storytelling.

 Webmaker is Mozilla’s project to teach the world web skills.

Building off the talking points Mark shared yesterday, I’ve pulled together the talking points below as a foundation for the copy we’re drafting for the front page. They won’t match exactly, of course, but it’s helpful to have a foundation.

Words alone can’t tell the whole story — the front page will also use a range of other visual and human elements to show instead of just tell. But the messages can help form the backbone of our story. And the simpler they are, the better.

Photo 2013-07-06 4 35 27 PM

Do the key messages below tell the Webmaker story?

  • Are they clear? 
  • Are they inspiring? Would they make you want to get involved?
  • How would you improve them?

 Let’s teach the world the web

  • Webmaker is Mozilla’s project to teach the world web skills. 
  • We’re a global community of people who care about web literacy and want to teach and share our skills with others.
  • We do this online at, and at volunteer-hosted events around the world.
  • We’re all about about learning by making and doing. Webmaker tools like Thimble, Popcorn Maker and X-Ray Goggles make it easy and fun.
  • is a place to make and share with others. More than 30,000 people have joined to make and remix web pages, dynamic videos and curriculum.
  • We’re open. Everything we do is 100% free, open source, and backed by Mozilla’s non-profit mission.

Remix or mess around with this copy here:



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