This post contains the new copy and messaging we’re shipping for the Mozilla Drumbeat web site re-launch. We’ll be constantly iterating and improving as we go, so continued feedback is awesome. For context, see these posts:
- What the frak is Drumbeat?
- Drumbeat’s new front page [insert awesome here]
- Your feedback on Drumbeat’s new messaging
Connect. Share projects. Hack everything.
Drumbeat is a global community of innovators like you, building a more awesome web and world.
- Connect with others.
- Find great projects.
- Or share your own.
Alternate front page headlines
…are here on slideshare. To consider for future use.
Dance Steps for Drumbeat
A “How To” for Drumbeat Projects. Copy is here.
An overview page for Mozilla.org audiences. Staged version is here.
What is Drumbeat? (in one tweet)
#Drumbeat is a global community building a more awesome web & world. Connect with others. Find projects. Share your own http://bit.ly/aDkeqV
Wow, that’s awesome! Nice and clean, clear, simple, and to the point. Big thumbs up.
I’m a little concerned that the non-developer audience you’re trying to reach might misconstrue “Hack everything”. But I guess even if they take it to mean “break into everything”, that kind of applies. I think the graphic on the mozilla.org/drumbeat page (with the builder guys) gets the idea across better than the version with just the drum logo.
Loving the above, but agree with Janet on “Hack.” Here in Toronto, when we started the Hacks/Hackers meet-ups (where hacks == journalists, and hackers == programmers), there were several people who signed up with a note something along the lines of “I want to learn how to break into computers.” Clearly the terms Hack and Hacking are not well understood by many outside the open source and free software communities.