Crisp. Clear. Fun. But what?
As part of the new messaging for Mozilla Drumbeat, we need some crisp new headline copy for the front page. A quick lightning bolt that answers: “What is this? Why am I here?” It should be ruthlessly clear and simple, ideally with a little poetry or play thrown in. Instead of “eat your broccoli” earnestness or buzzwords.
What are these Drumbeaters *doing*?
That’s the question this copy should answer. It’s not really “What is Drumbeat?” But more: “What do I do here?” The new front page will include an activity stream that highlights the most recent examples of people *doing stuff* on Drumbeat. It’s a great way to show instead of tell. But what, in a nutshell, are those people doing? “Building a better web and world?” “Open collaboration on awesome projects?” “Making cool stuff on the web together?”
Foursquare = “Connect with friends. Unlock your city.”
Foursquare does this well. From the moment you land, you grok exactly what the application is all about. The activity stream immediately telegraphs what people do here. And the copy fires three crisp bullets (in just 8 words): “Check in. Connect with friends. Unlock your city.”
What’s the Drumbeat equivalent?
One of Mark Surman‘s earlier tag lines was: “Innovation for the open web. Powered by everyone.” Drumbeat is about open web tools and thinking. Applied to new projects in areas like education, media and science. Co-creation and building together is key. Working in the open. Using open technologies. And experimenting with what else we can do with “open.” Open collaboration on projects. Open innovation through design and developer challenges. Open education, open media, open science, open hardware, open data… It’d be nice to have the word “open” in there. But how exactly?
Using open technologies to build the world we want
I keep coming back to these slides for inspiration:
What would you do?
What headline would you put on Drumbeat’s new front page? Propose an awesome answer as a comment here, and earn bragging rights and undying respect from the Drumbeat community. And of course a snazzy t-shirt and swag.