National radio, babies!
Part 1: Tim Hwang founder of the original Awesome Foundation
Part 2: Matt Thompson, Trustee of Awesome, Toronto Chapter
UPDATED: MP3 audio file: CBC Metro Morning. Awesome Foundation Toronto.
Jan 25 2011
This morning I got to chat with CBC Radio’s Metro Morning and The Toronto Star about the brand new Toronto chapter of the Awesome Foundation. I did some homework last night, pulling talking points from Awesome Foundation HQ, this helpful Huffington Post article, and all the great work our Dean of Awesome, Geoffrey MacDougal, has done on the Toronto chapter web site. I thought I’d share this “cheat sheet” of talking points here, in case others find it helpful in talking with friends or media. Go Team Awesome! Go!
(I flubbed this question. Realized I didn’t have a clear answer prepared! They’re looking for your personal answer. With emotional flavor. e.g., “You’re ponying up your hard-earned cash each month, so you must really care about this. But why?”)
My personal answer:
There’s about a dozen world-wide. With more sprouting up all the time.
Everything from a guerrilla fish taco stand, to art-works viewable from space, to a big cardboard fort party an online “kiss map” of Toronto. Anything that inspires a moment of awe or delight.
As part of the new messaging for Mozilla Drumbeat, we need some crisp new headline copy for the front page. A quick lightning bolt that answers: “What is this? Why am I here?” It should be ruthlessly clear and simple, ideally with a little poetry or play thrown in. Instead of “eat your broccoli” earnestness or buzzwords.
That’s the question this copy should answer. It’s not really “What is Drumbeat?” But more: “What do I do here?” The new front page will include an activity stream that highlights the most recent examples of people *doing stuff* on Drumbeat. It’s a great way to show instead of tell. But what, in a nutshell, are those people doing? “Building a better web and world?” “Open collaboration on awesome projects?” “Making cool stuff on the web together?”
Foursquare does this well. From the moment you land, you grok exactly what the application is all about. The activity stream immediately telegraphs what people do here. And the copy fires three crisp bullets (in just 8 words): “Check in. Connect with friends. Unlock your city.”
One of Mark Surman‘s earlier tag lines was: “Innovation for the open web. Powered by everyone.” Drumbeat is about open web tools and thinking. Applied to new projects in areas like education, media and science. Co-creation and building together is key. Working in the open. Using open technologies. And experimenting with what else we can do with “open.” Open collaboration on projects. Open innovation through design and developer challenges. Open education, open media, open science, open hardware, open data… It’d be nice to have the word “open” in there. But how exactly?
I keep coming back to these slides for inspiration:
What headline would you put on Drumbeat’s new front page? Propose an awesome answer as a comment here, and earn bragging rights and undying respect from the Drumbeat community. And of course a snazzy t-shirt and swag.
Drumbeat is a global community of innovators like you, building a more awesome web and world. Connect with others. Find projects that need your help. Or share your own.
Mozilla is all about shaping the future of the web for the public good. With Drumbeat, we’re moving beyond Firefox to build more things that make the web better, not just software. We’re doing that by reaching out to new kinds of people — educators, filmmakers, journalists, scientists, artists — to work together on open projects and design challenges that build a better web and world. We did that with Firefox. Now we want to do it on a broader scale, with new projects and people like you.
Through open web tools and thinking. Applied to your personal passion or project. Mozilla believes the internet is a shared public resource and force for good. If we care about the web’s future, we need a diverse range of people involved in shaping the web in their world — especially those trying to disrupt and innovate. Drumbeat provides open web tools and thinking to help do this. And connects innovators in areas like education, media and science with smart hackers and technologists. The result? Drumbeat helps you build new projects the same way Mozilla built Firefox — by working in the open, collaborating through open web tools, and enabling participation from contributors around the world.